Last updated July 13, 2026
By accessing and using Uprity (“the Service”), operated by Nexline Global Pvt. Ltd.(“we”, “us”, “our”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not use the Service.
These Terms constitute a binding legal agreement between you and Nexline Global Pvt. Ltd.. By clicking “I agree,” creating an account, or using the Service, you confirm that you have read, understood, and agree to these Terms.
You must be at least 18 years old and have the legal capacity to enter into this agreement. If you are using the Service on behalf of an organization, you represent and warrant that:
You are responsible for maintaining the confidentiality of your login credentials and all activity under your account. You agree to notify us immediately at support@uprity.com of any unauthorized access.
We strongly recommend enabling multi-factor authentication (MFA). Your failure to maintain account security does not create liability for Nexline Global Pvt. Ltd..
The Service offers a 14-day free trial with no payment method required. Your trial converts to a paid subscription only when you explicitly add a payment method and upgrade. You will not be charged during or at the end of your trial unless you choose to upgrade.
Paid subscriptions are billed monthly or annually. By providing a payment method, you authorize us to charge it on the date you upgrade and on each renewal date thereafter. Subscriptions auto-renew unless cancelled before the renewal date.
No refunds after trial. No refunds after trial — cancel anytime, access until period end. See our Refund & Cancellation Policy for details.
Cancel at any time via Settings → Billing → Cancel Subscription. Access continues until the end of the paid period.
You agree to comply with our Acceptable Use Policy. Prohibited uses include but are not limited to:
You retain all ownership rights to your business data. You grant Nexline Global Pvt. Ltd. a limited, non-exclusive, revocable license to process, store, and analyze your data solely to provide and improve the Service. This license terminates when you delete your account.
We will not use your data to train third-party AI models without your explicit consent. See our Privacy Policy for details on how we handle your data.
The Service integrates with third-party platforms (Google Business Profile, Meta, Yelp, Trustpilot, etc.). You are solely responsible for:
Nexline Global Pvt. Ltd. is not liable for any claims, penalties, removals, or restrictions imposed by Google, Meta, Yelp, or any other third-party platform arising from your use of the Service. This includes but is not limited to: review removals, account suspensions on those platforms, or penalties under their review policies.
The Service allows you to send messages to your customers through channels including WhatsApp (via the Meta WhatsApp Business Platform), SMS, and email. When you use these features, you represent and warrant that:
You are the data fiduciary / controller of the recipient contact data you upload; we process it only on your instructions. We may suspend messaging features immediately and without notice if we detect spam, consent violations, elevated block rates, or conduct that puts our messaging infrastructure or platform relationships (including our WhatsApp Business accounts) at risk.
All Uprity software, designs, logos, trademarks, and content are owned by Nexline Global Pvt. Ltd. or our licensors and are protected by applicable intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of the Service without written permission.
You may not use our trademarks, logos, or brand assets without prior written consent.
The Service uses artificial intelligence (Google Gemini) to generate review replies, insights, and recommendations (“AI Content”). You acknowledge and agree that:
Auto-Approve / Automated Publishing
The Service offers an optional auto-approve feature that, when you enable it, publishes AI Content on your behalf without prior human review, subject to the rating thresholds and grace period you configure. By enabling auto-approve, you:
You can disable auto-approve at any time in your business settings. Disabling it stops future automated publication but does not affect content already published.
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED.
To the maximum extent permitted by applicable law, Nexline Global Pvt. Ltd. expressly disclaims all warranties, including but not limited to:
Use of the Service is at your sole risk. We do not guarantee any specific outcome from using the Service.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, NEXLINE GLOBAL PVT. LTD. AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY:
Our total cumulative liability for any claim, regardless of the form of action, is limited to the fees you paid in the 3 calendar months preceding the claim.
Exceptions:Nothing in these Terms excludes or limits either party’s liability for: (a) fraud or fraudulent misrepresentation; (b) willful misconduct or gross negligence; (c) death or personal injury caused by negligence; or (d) any liability that cannot be excluded or limited under applicable law, including non-excludable statutory obligations under the Digital Personal Data Protection Act, 2023.
Some jurisdictions do not allow the exclusion of certain warranties or limitation of liability. In such jurisdictions, our liability is limited to the minimum extent permitted by law.
You agree to indemnify, defend, and hold harmless Nexline Global Pvt. Ltd., its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from or relating to:
We reserve the right to assume exclusive control of any matter subject to indemnification, and you agree to cooperate fully with our defense.
These Terms are effective from your first use of the Service until terminated. We may immediately suspend or terminate your account, without notice or refund, if:
You may delete your account at any time via Settings → Security → Delete Account. Upon termination, your access ceases immediately. You may request your data export within 30 days of termination. After 30 days, your data may be permanently deleted.
We strive to maintain high availability but the Service is provided on a best-effort basis. We do not guarantee:
Scheduled maintenance, emergency patches, and infrastructure updates may cause temporary downtime. We will endeavor to provide advance notice of planned maintenance. No credits, refunds, or compensation are provided for downtime unless otherwise agreed in writing.
Nexline Global Pvt. Ltd. shall not be liable for any delay or failure to perform its obligations under these Terms arising from causes beyond its reasonable control, including but not limited to:
If a force majeure event persists for more than 30 consecutive days, either party may terminate the agreement without liability.
We may modify these Terms at any time. For material changes, we will notify you via email at least 30 days before they take effect. For minor changes (typo fixes, clarifications), we may update without notice.
Continued use of the Service after the effective date of updated Terms constitutes your acceptance. If you do not agree to the updated Terms, you must stop using the Service and may cancel your subscription; the current billing period remains non-refundable except where required by law or an approved billing error.
Each party agrees to keep confidential all non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential (“Confidential Information”). This obligation survives termination of these Terms for 3 years.
Confidential Information does not include information that: (a) is or becomes publicly known through no breach; (b) was known before disclosure; (c) is independently developed without reference to the other party’s information; or (d) is required to be disclosed by law.
You may not assign, transfer, or sublicense your rights under these Terms without our prior written consent. Any purported assignment without consent is void.
Nexline Global Pvt. Ltd. may assign these Terms and its rights hereunder to: (a) an affiliate; (b) a successor in connection with a merger, acquisition, or sale of all or substantially all of our assets. We will notify you of any such assignment.
The following sections survive termination of these Terms indefinitely (or as noted):
These Terms are governed by and construed in accordance with the laws of India, without regard to its conflict of law principles.
Informal Resolution First: Before initiating any legal proceedings, both parties agree to attempt good-faith resolution by notifying the other in writing and negotiating for at least 30 days.
Binding Arbitration: If informal resolution fails, any dispute, controversy, or claim arising out of or relating to these Terms or the Service shall be finally resolved by binding arbitrationunder the Arbitration and Conciliation Act, 1996 (India), as amended. The arbitration shall be conducted by a sole arbitrator appointed in accordance with that Act, with its seat and venue in Rajasthan, India, and conducted in English. The arbitrator’s award shall be final and binding on both parties.
Courts: The Courts of Rajasthan, India shall have exclusive jurisdiction over: (a) applications for interim relief under Section 9 of the Arbitration and Conciliation Act, 1996; (b) proceedings to enforce an arbitral award; and (c) any dispute that is not arbitrable under Indian law. You consent to the personal jurisdiction of these courts.
Class Action Waiver: To the maximum extent permitted by applicable law, you waive any right to participate in a class action lawsuit or class-wide arbitration against Nexline Global Pvt. Ltd.. This waiver does not apply where it is prohibited by law.
Nothing in this section limits any non-waivable statutory rights you may have, including rights available to consumers under the Consumer Protection Act, 2019 (India), where applicable.
Entire Agreement: These Terms, together with our Privacy Policy, Cookie Policy, Acceptable Use Policy, and any other referenced policies, constitute the entire agreement between you and Nexline Global Pvt. Ltd. regarding the Service.
Severability: If any provision of these Terms is held invalid or unenforceable, the remaining provisions continue in full force.
No Waiver: Our failure to enforce any provision does not constitute a waiver of our right to enforce it in the future.
Notices: We may send notices to your registered email. You must send legal notices to legal@uprity.com.
Questions about these Terms? Contact us at: